Now it’s time for the marketing work to begin! You can sell your presets in a few different places – such as online stores like Etsy – but I highly recommend you use a website of your own. This will be the true “Preset Pack” you send upon purchase. Your computer will produce a folder, so go ahead and give it a descriptive label that your customers will understand (e.g. On a Mac, you’ll right-click and select Compress (folder X), where “folder X” is replaced by the name of your folder. Then click on each image, select the + icon, and choose Create Preset: Make sure all your preset-creation images (edited in the previous step) are in a Lightroom Collection together. Once you’re finished editing, you should have at least 10 edits you like (and I’d recommend going for 20 or 25, if possible). Does anything stand out to you? Are there any themes you could expand into a full preset pack? Try to channel that magic into your own editing.Īnother option is to look back through previous edits you’ve done. If you’re struggling to come up with a preset theme, you can always skim through photography you like. It’s completely okay to experiment, and the goal here is not to produce a series of identical edits – instead, it’s to produce a series of cohesive edits, edits that all fit around a theme. Then proceed through the shots, attempting to achieve that dramatic, moody look by dropping exposure, crushing the blacks, adding vignettes, and so on. Carefully approach a series of photos with that theme in mind.įor instance, if you want to create dark and moody presets, you might open a set of 10 to 40 images. Instead, before touching a Lightroom slider, try to identify the feeling or mood that you’d like to offer with your preset pack.
Preset creation always begins with Lightroom editing after all, you can’t create presets if you don’t have any edits worth selling.īut don’t just pull up a batch of photos and start editing at random. Here’s the exact step-by-step process you need to get a preset business up and running: Step 1: Edit a Series of Photos in Lightroom If you’re willing to put in the work, you can come away with some great results. How to Sell Lightroom Presets: Step-By-Step GuideĬreating and selling presets in Lightroom can be a somewhat involved process, but it’s probably easier than you think. Commissions do not affect our evaluations.
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